Oakland Indie Awards
Friday, August 26th, 2011The 5th Annual Oakland Indie Awards were a smashing success! On May 13th, Oaklanders honored local artists and small businesses at the Indie Awards. Check out photos of the event at http://www.flickr.com/photos/onepacificcoast. The Oakland Indie Awards encourages people to recognize the community, economic, environmental, and political impact of supporting Oakland’s locally-owned businesses and artists instead of chain stores. It also provides rare opportunities for recognition for the small businesses and artists that make Oakland such a wonderful, creative place. Finally, it’s a chance for Oaklanders to just celebrate Oakland by enjoying Oakland food, wine, chocolate and music.
Congratulations to the Indie Awards winners:
- Business Greenie Award – The Rising Loafer Café & Bakery
- Artist Greenie Award - Jamie Vaida
- Pillars – Montclair Vet Hospital & Give Something Back
- Innovative Newbie – Back to the Roots Ventures
- Ripple Effect – Mandela Foods Co-operative
- Socially Responsible Rockstar – Karen’s Flowers
This event would not have been possible without the support of our committed sponsors including: Mattmar Group, Coblentz, Patch, Duffy & Bass, Uptown Apartments, Dan Carroll and Stasia Obremskey, Pete Higgins and Leslie Magid, Blue Heron Catering Company, SuperPrint, Exploratorium, Jack London Square, California Waste Solutions, First Solar, YMCA of the East Bay, City of Oakland, Urban Legends Winery, East Bay Community Foundation, Ron Beller and Jennifer Moses Family Foundation, Bay Area Derby Girls, Oakland Outlaws, AnewAmerica, Kipp and Sara Howard, Nancy Neel, and Bruce and Susan Kelley.



Having been in the independent book business for so long, Pendragon knows a thing or two about operating a successful small business that is competitive with the services offered at any chain bookstore. All staff members are trained to do everything in the store, from helping customers find a book to buying high-quality used books. Staff members also earn a living wage and get full benefits. This partly explains why so many have stayed with Pendragon for so long, but it also demonstrates Pendragon’s commitment to sustaining small businesses. As Amy Thomas, Pendragon’s owner, says, the store is putting its money where its mouth is in terms of advocating for supporting small businesses.
